Accredited by The Ministry of Education

What is English for Specific Purposes (ESP)?

English for Specific Purposes (ESP) programmes are English courses specifically designed for various industries. For example, banking, tourism, construction, insurance, etc. They share the important elements of grammar, vocabulary and the four skills of reading, writing, listening and speaking, and are customised through needs analysis, syllabus design, course design, and materials selection and development.

Programmes:

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English for Banking

Benefits: By the end of the course participants will have:

  • Used Banking English
  • Practised form filling, using generic forms
  • Used Banking grammar and vocabulary, eg nationalities, countries and currencies
  • Practised writing and pronouncing letters and numbers in English
  • Practised spelling and punctuating correctly
  • Practised dealing with customers
  • Practised writing dates in words and figures, months of the year and using ordinal numbers
  • Practised using percentages in currency transactions

Topics covered, depending on their level:

  • Opening an account
  • Foreign currencies
  • Travellers cheques
  • Closing an account
  • Bank loans
  • Credit cards
  • Transferring money / standing orders
  • Statements Savings

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English for Construction

Benefits: By the end of the course participants will have:

  • A basic knowledge of the essential language skills needed
  • The ability to communicate with managers
  • Improved job performance and confidence
  • Improved safety awareness

Topics covered, depending on their level:

  • Say the alphabet and spell words
  • Practise the pronunciation of letters
  • Introduce themselves
  • End a conversation and say goodbye
  • Identify construction occupations
  • Identify work clothing and safety gear
  • Identify safety vocabulary and phrases
  • Announce/respond to an emergency
  • Give work directives related to safety
  • Identify construction materials/measurements/descriptive adjectives
  • Give work directives related to construction materials
  • Identify hand tools/equipment/machinery
  • Give work directives related to hand tools/equipment/machinery
  • Ask and say where people and things are located

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English for Hospitality

Benefits: By the end of the course participants will have:

  • Improved their department's grammar and vocabulary
  • Learned how to deal with daily situations. For example, on the telephone, in front office, in a restaurant, in house-keeping, in meetings
  • Learned the language for dealing with guests and practised dealing with complaints
  • Improved their level of customer service
  • Gained confidence in the workplace
  • Become familiar with forms related to their department

Topics covered, depending on their level:

  • Take phone calls and give information
  • Handle reservations procedures, up sell and receive guests
  • Apologise, make polite requests and responses, give instructions
  • Ask for information, make recommendations
  • Give Presentations, explain graphs and figures
  • Enhance their business writing skills, written correspondence
  • Express themselves effectively in meetings
  • Deal with complaints and requests
  • Describe jobs and workplaces
  • Explain and give instructions, give directions indoors / outdoors
  • Offer help and advice
  • Deal with payment queries
  • Deal with visas and application forms
  • Give professional greetings and farewells
  • Guest relations and answering personal questions

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English for Effective Selling

Benefits: By the end of the course participants will have:

  • Improved their grammar and vocabulary
  • Learned how to identify different types of customers and understand their needs
  • Learned the language for dealing with customers' enquiries
  • Learned how to arrange meetings with potential customers
  • Practised presenting their products or services with a view to securing an order
  • Practised handling customer objections
  • Practised dealing with complaints
  • Improved their level of customer service
  • Gained confidence in the work place
  • Become familiar with forms and written correspondence related to sales

Topics covered, depending on their level:

  • Greetings and farewells - making your customer feel welcome
  • Understanding your customers' needs and expectations
  • How to meet customer expectations - offering assistance
  • Asking for, giving and presenting information
  • Asking and answering questions
  • Describing products/ features; advantages and disadvantages
  • Up-selling company's products and using persuasive language
  • Importance of using formal and informal language (spoken & written)
  • Language for dealing with customer complaints
  • Exceeding customer expectations
  • Going the extra mile

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English for Cashiers

Benefits: By the end of the course participants will be able to:

  • Apply the knowledge and skills of the essential language needed to undertake cashier duties more efficiently and effectively
  • Deal effectively with customers

Topics covered, depending on their level:

  • Target language and phrases
  • Numbers and prices
  • Merchandise vocabulary
  • Store layout
  • Procedures and lines of authority
  • Balancing cashier drawers at beginning/end of shift
  • Ringing up sales
  • Receiving payments - cash, cheque, debit & credit cards
  • Issuing receipts
  • Discounts
  • Asking for identification and authorisation
  • Customer service
  • Answering customers' questions and polite requests
  • Dealing with customer complaints - apologising/explaining
  • Giving directions

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English for Marketing

Benefits:

This highly interactive topic-based language course will provide participants with the language and skills to enable them to do their jobs better in English. The three most important elements of the course are communication, improved vocabulary and learner independence. The course will also help learners to improve their confidence with the language and participate freely in and actively in discussions.

Topics covered:

  • The importance of marketing
  • Advertising
  • Sales promotion
  • Consumer behaviour
  • Branding
  • Niche Marketing
  • The future of marketing

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